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The story of how we uncovered the Red Hat values
One of the first things many new employees notice when they step inside Red Hat is how deeply held our corporate values are within our walls and how much they impact behavior within the company. The...
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What if politicians innovated the open source way?
In the discussions around some of my previous articles, I’ve noticed a trend: we seem to be focusing on cultural changes that need to be made for the open source way to be effective in contexts beyond...
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Three tips for escaping the creativity peloton without giving up on...
If you’ve ever watched a road bike race like the Tour de France, you know the peloton is the big group of riders that cluster together during the race to reduce drag. It’s a great example of...
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Democracy: a reason for communications and HR folks to party together
I recently finished the new book Digital Strategies for Powerful Corporate Communications, by Paul Argenti and Courtney Barnes. I must admit, I’m allergic to many Web 2.0 books. This book does have...
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Brand positioning tip #10: repetition is the secret ingredient
When I was at Red Hat, I sometimes got questions from folks who wanted to know the secret to Red Hat’s brand success. First off, I’d always say you don’t grow a $1 billion technology company on brand...
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Does your organization need a “no policy” policy?
Daniel Pink published an interesting piece over the weekend in The Telegraph about Netflix‘s innovative corporate policy of not having a vacation policy. Meaning, employees don’t have a set number of...
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Five questions about open source and branding with Alina Wheeler
A few years back, a good friend recommended I pick up a copy of Designing Brand Identity: an essential guide for the whole branding team by Alina Wheeler. Now in its 3rd edition, it’s a beautiful book,...
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User-led innovation can’t create breakthroughs. Really?
Earlier this week, Fast Company posted an article by Jens Martin Skibsted and Rasmus Bech Hansen (thanks to Gunnar Hellekson for sending it my way) that may be of interest to folks seeing success with...
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A review of the new Jim Collins book “Great By Choice”
I admit it. I’m a total Jim Collins fanboy. Ever since my friend Paul Salazar first introduced me to the book Built to Last back in 2002, I’ve been a willing member of the cult of Jim Collins. During...
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How to connect to key communities with the help of brand ambassadors
Once you’ve identified the key communities you think it is important to engage with, the next step is to identify the people you’d like to represent your brand within these communities. For simplicity,...
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